Influencer Skincare Campaign

Industry: Consumer Packaged Goods

My role: Influencer Marketing Manager

Project Brief:

The objective of this influencer campaign started when there was an accidental overstock on a particular skincare product. The goal was to move inventory as quickly as possible to minimize storage costs. With this in mind, I tapped into a pool of influencers I had ongoing relationships with that helped move inventory quickly while promoting a product to their individual audiences.

The campaign messaging consisted of promoting clean skincare that does it all. This particular face mask product contained ingredients like spirulina and chlorella powder making it multi-functional to use on your face or in a smoothie. The influencers were given a specific set of guidelines on what to post, when and the type of messaging to use.

Deliverables:

  • Influencer generated content
  • UGC content
  • Promotional email campaign
  • SEO focused blog post

Results:

  • Sold over 50% of overstock units
  • Reduced storage costs
  • Drove organic site traffic
  • Generated over 10,000 social media impressions